Etsy launches its app within ChatGPT as it continues its AI push
Etsy's new native app within ChatGPT aims to be a conversational shopping experience for users.
TL;DR
- Etsy has launched a native app within ChatGPT for a conversational shopping experience.
- Users can search for products using natural language, such as gift requests with specific criteria.
- The feature is currently in beta and allows users to tag @Etsy within prompts.
- This follows a previous, less successful, Instant Checkout integration with ChatGPT.
- Etsy is also testing a conversational gift assistant on its own platform.
- The company continues its broader AI push with seller tools and an AI-powered discovery experience.
- Etsy recently reported strong Q1 2026 earnings, exceeding revenue expectations.
- Etsy joins other companies like Angi, SeatGeek, Tubi, and Wix in building native apps within ChatGPT.