Google has a plan to keep ads alive even when AI agents do the shopping
Google said that AI agents can automate shopping, but users will still want choices.
TL;DR
- Google proposes using AI agents to automate the 'grunt work' of online shopping.
- Users will still be involved in comparing brands, prices, and perks, leaving room for discovery.
- The strategy allows for ads to be integrated into the agentic shopping experience, highlighting options and discounts.
- Google believes there's a market for advertising as users often consider factors beyond the cheapest option.
- This plan addresses concerns that AI agents could make Google's core ad business obsolete.
- Alphabet's third-quarter revenue and earnings per share were below analyst expectations, with shares falling after hours due to an unrealized loss on its SpaceX investment.