tech
Meta's new AI image maker draws fire over consent
The backlash highlights a core AI-era fight of opt in vs. opt out.
TL;DR
- Meta's new AI image model, Muse, allows users to create images using likenesses of people with public Instagram accounts.
- Users are not notified when their likeness is used and must opt out to prevent it.
- Privacy advocates like Public Citizen call the feature an "egregious invasion" of privacy.
- Talent agency CAA and actors' union SAG-AFTRA are demanding affirmative consent for likeness usage.
- Meta states the tool has built-in protections against generating policy-violating content.
- Meta is reportedly considering feedback on the product's future.