tech
Spotify will label 'AI Persona' profiles and exclude their music from recommendations
Spotify is introducing “AI Persona” labels for artist profiles that represent AI-generated identities and will exclude their music from editorial, algorithmic, and personalized recommendations by default.
TL;DR
- Spotify will label AI-generated artist profiles with 'AI Persona' badges starting mid-September.
- Music from AI Personas will be excluded from editorial and algorithmic recommendations by default.
- Users must explicitly follow an AI Persona to receive their music in personalized recommendations.
- Spotify will review artist profiles to identify AI-generated identities, prioritizing those with significant listenership.
- The 'AI Persona' label refers to the artist's public identity, not how the music was created.
- Artists can appeal their AI Persona label if they believe it was incorrectly applied.
- A tool will be rolled out for users to report unlabeled AI Persona profiles.