tech
A New Labour Model: Salesforce to Spend US$300m on Anthropic
Salesforce plans US$300m spend on Anthropic's AI tokens, as CEO Marc Benioff says the company has seen unprecedented productivity gains from its AI tools
TL;DR
- Salesforce will invest US$300 million in Anthropic tokens in 2026, mainly for coding applications.
- CEO Marc Benioff states AI tools have led to over 30% productivity gains in engineering workflows.
- The company has a hiring freeze for software engineers but expanded sales roles.
- Salesforce engineers work alongside AI agents, with humans in a supervisory role.
- The investment supports AI integration across Salesforce products like Slack and Agentforce.
- Agentforce has achieved US$800m in annual recurring revenue.
- AI accounts for 30% to 50% of Salesforce's overall workload.