tech
Microsoft exec on Southern Europe’s big AI moment: skills — not technology — will determine who leads the region’s AI future
This is a conversation with Fortune Greece CEO Tasos Zachos, reprinted with permission.

TL;DR
- The next stage of AI development will be measured by economic productivity gains, not just technological advancements.
- Southern European countries are moving beyond AI tool adoption to create integrated AI ecosystems.
- Greece is identified as a potential regional AI hub due to its innovation ecosystem, public digital initiatives, cloud investments, and skilled workforce.
- Microsoft's 'GR for GRowth' initiative has trained 100,000 individuals in digital skills in Greece to ensure an inclusive AI transition.
- Globally, organizations are increasingly automating workflows with AI agents, but a knowledge gap exists between executives and employees.
- Becoming a 'Frontier Firm' in AI requires redesigning work processes, focusing AI on core business functions, and establishing robust data governance.
- Significant obstacles to AI integration include the 'transformation paradox,' where fear and a preference for safety hinder adoption, particularly among SMEs.
- Labor market data in Greece shows shortages in Cloud & DevOps, cybersecurity, software engineering, and AI skills.
- Significant investments are being made in data centers and digital infrastructure across Southern Europe, with Microsoft establishing a major hub in Athens.
- Successful AI execution in Southern Europe depends on creating 'Frontier Firms,' investing in reskilling, and developing local data center infrastructure.