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I built an AI C-suite to help me run my small business. As a creative, I was hesitant to use AI, but it's helpful for certain things.

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I built an AI C-suite to help me run my small business. As a creative, I was hesitant to use AI, but it's helpful for certain things.

TL;DR

  • Sara Russell, a small business founder, uses AI (specifically Claude) to manage non-creative aspects of her business like marketing, sales, finance, and product development.
  • She created separate AI 'projects' for each department, instructing them to act as assistants that defer to her authority as CEO.
  • AI helps her interpret data, research best practices, and organize business information, allowing her to scale her business and stay organized.
  • Russell remains cautious about AI's creative applications and potential negative impacts, prioritizing human creativity and considering hiring employees over extensive AI use.
  • She intentionally limits her AI usage to remain mindful and avoid a potential tipping point where she feels its use is unjustifiable due to environmental or societal harm.