tech

Apple’s new Siri is a dark horse in the AI race

Two years ago Apple announced its first foray into artificial intelligence. Built largely on in-house models, “Apple Intelligence” promised to turn the iPhone-maker’s boneheaded Siri assistant into a perspicacious PA as clever as the whizziest chatbots but with the added advantage of access to a user’s personal data, alongside various other superpowers. The effort was an embarrassing flop, with Apple having delivered little of what it set out to offer.

Apple’s new Siri is a dark horse in the AI race

TL;DR

  • Apple announced its first AI initiative, "Apple Intelligence," two years ago.
  • The goal was to make Siri a more intelligent assistant with access to personal data.
  • The project largely utilized in-house AI models.
  • The effort is described as an "embarrassing flop" with little delivered.
  • Apple failed to meet most of its promised AI capabilities for Siri.