tech
Ads of the future may bring you to an AI agent.
In a broad-ranging feature from Time on OpenAI, the company reveals it has been testing a new kind of sponsored ad. Clicking through an ad with “sponsored agents” would bring you into “an AI experience presented by a brand.”

TL;DR
- OpenAI is testing a new type of sponsored ad.
- These ads will feature "sponsored agents."
- Clicking on a sponsored agent ad leads to an AI experience presented by a brand.