Meta's Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
Meta's AI companion Muse has surpassed 10 million U.S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads. New data also shows Muse is retaining users at higher rates than its AI rivals.
TL;DR
- Muse achieved 10.9 million total downloads and 10.2 million U.S. downloads in its first 40 days.
- Only 11 other apps have reached this download milestone, including Meta's Threads and mobile games like Pokémon GO.
- Meta leverages its existing platforms to market Muse, reaching 3.6 billion daily active users.
- Muse shows a 30% 7-day retention rate and 23% 14-day retention rate in the U.S., outperforming competitors.
- Daily active users for Muse reached 2.5 million, with a 15% week-over-week increase.
- Muse's U.S. download numbers surpass those of ChatGPT, Grok, and Claude in their initial launch periods.
- Globally, ChatGPT had more downloads, but Muse is currently only available in the U.S. and Canada.
- Muse has consistently ranked #1 on the U.S. App Store and Google Play.