tech
Meet the Math PhD Behind Strawberry’s Data Transformation
Named a top woman in tech, Marion Løken uses conversational LLMs to democratize analytics, transforming how the giant hospitality ecosystem uses insights
TL;DR
- Marion Løken, VP of Data & Insights at Strawberry, is a mathematician with a PhD in AI, algorithms, and machine learning.
- She is leading Strawberry's digital evolution, focusing on integrating data into everyday business operations within the hospitality and travel ecosystem.
- Løken's team is developing a self-serve analytics framework and uses conversational analytics with LLMs (Google's Gemini) to make data accessible.
- Her work aims to transform data into seamless, human-centered hospitality experiences.
- Løken was recognized as one of Norway's Top 50 Women in Tech in 2025.