economy
How US drinkers fell out of love with Bud Light
AB InBev shifts marketing dollars to other brands as tie-ups with celebrities and cage fighting fail to halt decline in sales
TL;DR
- Bud Light sales have experienced a decline.
- AB InBev is moving marketing investments to other brands within its portfolio.
- Previous marketing strategies involving celebrities and cage fighting failed to boost sales.
- The company is shifting its financial resources as a result of the sales performance.