Health tech and AI come to equestrianism

“He’s a proper diva,” a winning rider told Horse & Hound, an equine magazine, of his horse, Dowdstown Purple, at the Royal International Horse Show (rihs) in Hickstead, on England’s south coast. Horses have always been pampered, but they are increasingly treated on par with the most elite human athletes. On digital marketplaces owners advertise horses with elaborate video profiles and CVs of “notable achievements”. “Very genuine mare who loves to please,” reads one for a grey piebald. “No vices whatsoever.”