How Everything Became Gambling
It’s not just DraftKings and Polymarket — the logic of gambling undergirds everything coming out of Silicon Valley.
TL;DR
- The Drake 'goth baddie' music video event in September 2026 was part of a promotional campaign for his project 'Fear of Missing Out' (FOMO).
- The event involved Drake receiving an emo-goth makeover from OnlyFans model and streamer Pinkchyu.
- The promotion was linked to an internet dating show released the same month, which took place on Kick, a streaming platform funded by the online casino Stake.
- Stake, a Curaçao-registered online casino, is known for aggressive digital marketing and funding Kick, a rival to Twitch.
- Drake's debut on Kick for Stake's ninth anniversary highlights the casino's strategy of leveraging popular streamers for promotion.
- The article argues that online casinos and their social media apparatus are becoming a high-leverage channel for promotional activities.
- The gambling industry is a massive global industry, with online gambling experiencing significant growth.