Story coverage

Sam Altman's project World looks to scale its human verification empire. First stop: Tinder.

World, which has raised eyebrows (but also a lot of interest) with its Orb-centered anonymous verification project, is looking to expand its influence via a bevy of new partnerships.

Zoom adds World ID verification to prove meeting participants are human, not deepfakes

Summary: Zoom has partnered with World, Sam Altman’s biometric identity company, to let meeting participants verify they are human using World’s Deep Face technology, which cross-references iris-scanned biometric profiles with live video to display a “Verified Human” badge. The feature responds to deepfake fraud that cost businesses over $200 million in Q1 2025 alone, including a $25 million loss at engineering firm Arup, though World’s iris-scanning Orb system faces ongoing regulatory action in Spain, Germany, the Philippines, and several other countries.