Story coverage

Sam Altman's project World looks to scale its human verification empire. First stop: Tinder.

World, which has raised eyebrows (but also a lot of interest) with its Orb-centered anonymous verification project, is looking to expand its influence via a bevy of new partnerships.

Zoom adds World ID verification to prove meeting participants are human, not deepfakes

Summary: Zoom has partnered with World, Sam Altman’s biometric identity company, to let meeting participants verify they are human using World’s Deep Face technology, which cross-references iris-scanned biometric profiles with live video to display a “Verified Human” badge. The feature responds to deepfake fraud that cost businesses over $200 million in Q1 2025 alone, including a $25 million loss at engineering firm Arup, though World’s iris-scanning Orb system faces ongoing regulatory action in Spain, Germany, the Philippines, and several other countries.

Sam Altman's "proof of human" company pushes into mainstream services

The company known for its iris-scanning identity verification technology is partnering with Tinder, Zoom and more.