Story
Oct 24, 2026

Walmart Opens Its Storefront to AI Agents as Amazon Locks Them Out

Walmart is betting that agentic shopping can be made safe through customer controls and strict access rules, while Amazon’s decision to block such tools reflects a far more defensive reading of the same technology.

Walmart is moving to put AI agents in the shopping cart rather than at the digital door. Next month, customers will be able to connect approved agents to Walmart and Sam’s Club through an Agent Gateway, while keeping a hand on the tiller through transaction approvals, spending caps and a kill switch.

The contrast with Amazon is sharp. Amazon has recently blocked Perplexity’s shopping agent and Meta’s Muse assistant, joining travel and booking sites that have opted to keep autonomous tools outside their platforms. Walmart, by contrast, has already worked with Muse and integrated with tools including ChatGPT and Gemini; its chief executive, John Furner, has framed the new system as preparation for agents becoming mainstream.

Walmart’s pitch is not unrestricted autonomy. Each agent will receive a dedicated Agent Profile, created when it is linked to a Walmart account. Shoppers can demand approval for every purchase or permit orders within a preset budget, then inspect agent-made purchases separately and delete the profile whenever they choose. A Walmart+ subscription will not be required.

Behind the service is an MCP-based gateway designed to let agents search inventory and complete purchases without handing over a customer’s full shopping history or payment details. Walmart says agents may access only the data needed for a task, cannot alter payment methods and must not act beyond the shopper’s intent; those that break the rules will be blocked.

That formula—access paired with guardrails—answers the central consumer worry: what happens when an agent gets it wrong? Walmart says its normal returns process will apply even when an agent misfires. For advocates, the convenience is already the selling point. Elon Musk, reacting to an account of Grok ordering children’s watches from a text prompt, wrote: “It’s that easy.”

Walmart’s wager is that ease will win only if customers retain the final say.