Instagram puts new limits on undisclosed AI profiles

As frustration over AI influencers has been growing, Instagram is limiting the reach of undisclosed AI profiles.

Instagram puts new limits on undisclosed AI profiles

TL;DR

  • Instagram is changing its labeling for AI-generated profiles to 'AI-generated profile'.
  • Accounts featuring AI-generated people without proper disclosure may have their reach limited.
  • The new label aims to clearly inform users when a profile's subject is AI-created.
  • This policy change is a response to user frustration with AI influencers and health personalities.
  • AI editing of photos, captions, or graphics does not require the 'AI-generated profile' label.